Help shape better briefs
The briefing interview
Tell us what makes a good brief in your work. An AI interviewer will ask one question at a time, listen to your experience and ask follow-up questions where they help.
Sign in with your own CCUK Microsoft account. Your progress saves to your account, so you can pause and return later. No ChatGPT account, subscription or Ally membership is needed.
Sign in with Microsoft (CCUK)Allow around 60–85 minutes. OpenAI powers the conversation. Please leave out personal client data and confidential details. Only the questionnaire owners can see your answers and identify respondents.